Jacobs Krönung - 1002 Words

Jacobs Krà ¶nung Case study: „Jacobs Krà ¶nungâ€Å" Jacobs Krà ¶nung-brand In Germany coffee has become the beverage, which is drunk the most, even more than bier and mineral-water. And beside lots of famous brands like Nescafà ©, Illy, German has also already created their own coffee brand â€Å"Jacobs Krà ¶nung†. For more than 40 years this brand has appeared as the most favored coffee of German. In 1895, Johann Jacobs opened in Bremen, Germany, his special shop with coffee, cacao, chocolates, biscuits. Then they developed their business with own roastfactory and until now they have been succeed to build the most popular German â€Å"Jacobs Krà ¶nung†- Jacobs coronation. Jacobs has provided coffee with the slogan â€Å"Verwà ¶hnaroma† - â€Å"indulge aroma†. So the†¦show more content†¦And there is also the stereotype, German always attaches special importance to the quality of product and the â€Å"made in Germany† products are trusted. Therefore this name should be kept on the packa ge, but I have an idea, that the small diadem (above â€Å"Krà ¶nung†) should be omitted. Because there is already the bigger one, which is made of coffee beans. ïÆ'Ëœ Besides we can change the color of the coffee bag to every country. Because color can has also influence on decide of the buyer. People percept each color differently. It may depend on the culture of each country or the memories of each person. So the color of the package may be changed to match with the culture of the northern countries. Phuong Thao Nguyen 1897598 Seite 2 Jacobs Krà ¶nung ïÆ'Ëœ Ultimately I suggest two slogans ï‚ · One of them is â€Å"Enjoy Jacobs Krà ¶nung – crowned even higher than bier†. Base on the famousness of Germany bier, I want to lay stress on the quality of Jacobs coffee in comparing with bier. Germany has been famous for bier and its quality, but now people should pay attention at another beverage else, which has The other one is â€Å"Jacobs aroma - beside your cake†. As I mentioned, â€Å"Kaffee und Kuchen† is not only a tradition in Germany, but it appears also in the coffee culture of the northern Europe. From this Tradition this slogan occur me. It recalls one in common cultural feature between Germany and the northern Europe.Show MoreRelatedCase Studies67624 Words   |  271 PagesClaussen Freezer case Desserts Cool Whip Pizza Di Giorno Jack’s Tombstone Selected international brands* Cheese Dairylea El Caserio Eden Invernizzi Philadelphia Sottilette P’tit Quebec Coff ee Blendy Carte Noire Gevalia Grand’ Mere Kaffee HAG Jacobs Kronung Jacobs Monarch Jacques Vabre Kenco Maxim Nabob Saimaza Splendid Confectioneries Next Peter Jackson Petra Philip Morris Aladdin Africana Cote d’Or Daim Figaro Freia Hollywood Korona Marabou Milka Peanott Poiana Prince Polo Suchard Sugus Terry’s